Research Area

Technical Interoperability, eBusiness

Short Description

The scale and complexity of present airport operating environments has significantly increased since the early days of flying, as airports have evolved from pure transport hubs to Airport Cities that provide a growing number of services and facilities, not necessary directly related to actual transport functions, such as duty free shops, restaurants, hotels and accommodation, banks and currency exchanges, etc. However, the increased variety of the products and services offered is contrasted with factors which hinder the passenger's accessibility to products and services, such as the limited time passengers spend in the airport and the shift in the passenger's demands, capabilities and means of communication based on their location in the airport; for instance, the demands for services and relevant information in the duty free shopping area are radically different from the demands while in the boarding gates. On the other hand, the airport is equipped with multiple communication channels, both local (voice messages, audiovisual mediums, Bluetooth and wireless access points, internet kiosks, etc.) and location-independent (SMS, e-mails, the World Wide Web, etc.) that can be utilized to substantially accommodate easy and personalized access to information, products and services.

 

The Common Airport Policy project aims at designing a dynamic service delivery platform that accommodates information and service exchange among the airport community, so as to provide easy access to airport and third party services, to enable the development of personalized services to passengers and to provide businesses with the tools to offer value added services.

 

The CAP service delivery platform allows the accumulation and homogenization of third party services, following the Enterprise Service Bus paradigm, and effectively exploits multiple communication channels that are typically available in airports, including voice announcements, audiovisual messages in terminal screens, mobile communication and the Internet, interlinked with a specialized content management system that personalizes content based on the user's profile. Strong emphasis will be placed on the creation of user profiles and their efficient use through a recommender system, as well as content customization based on the user's location. Furthermore, the CAP project will research innovative business models and workflows that are required for automatic service creation.

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